> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getrivet.ca/llms.txt
> Use this file to discover all available pages before exploring further.

# Your practice profile

> Your practice name, sign-in email, and cell number — what each one drives and how to change it.

Your practice profile is the small set of fields Rivet uses to address you
in emails, sign you in, text you about your account, and stamp your name on
auto-replies to your clients. Five items in total, and each one is wired to
something specific.

## What's in your profile

| Field                | What it does                                                                                                                        | Where you set it                      |
| -------------------- | ----------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------- |
| **Email address**    | Signs you in via magic link. The only address Rivet emails.                                                                         | Set at signup. Change via support.    |
| **First name**       | How Rivet addresses you in emails and on the welcome screen.                                                                        | Set at signup. Change via support.    |
| **Practice name**    | Stamped on outgoing auto-replies your clients see (e.g. "*Thanks for calling Riverside Counselling*").                              | Set at signup. Change via support.    |
| **Your cell number** | Where Rivet texts you about your account — provisioning done, lead notifications, anything urgent. Not the same as your Rivet line. | Set at signup. Change via support.    |
| **City**             | The city your practice is in. Drove your initial area-code search.                                                                  | Set at signup; rarely needs changing. |

## Changing any of them

These fields are set once at signup and changed by support. Email
**[hello@getrivet.ca](mailto:hello@getrivet.ca)** with the old value and the new value. Most
changes complete the same day.

We do it this way for two reasons:

* **Email is your sign-in.** Changing it without a verification step on
  both addresses is a footgun. Routing through us means we confirm both
  sides before flipping it.
* **Practice name appears in client-facing copy.** A typo or a sudden
  rename mid-day reads as confusing to your clients. We sanity-check
  before we change it.

## What's NOT in your profile

A few fields you might expect that aren't here:

* **Your licence number or college.** Rivet doesn't ask for this. It's
  not needed to operate a phone line or a video room. Some practitioners
  prefer to keep that out of yet another vendor's database.
* **Your specialty or modality.** Same reasoning. The auto-reply text is
  modality-agnostic by default; if you want to tailor it, edit the
  reply directly in
  [Customizing your auto-response](/practice-phone/customizing-auto-response).
* **A profile photo.** The avatar in the top-right is your initials on a
  coloured circle, generated from your first name. Less to maintain,
  same recognition value at the size we render it.
* **Your business address.** If you need it on file (the payment form
  requires a billing address for sales tax — see
  [Canadian taxes](/billing/canadian-taxes)), that form collects it
  directly. Rivet doesn't duplicate the record.

## Email + cell number — used differently

A small distinction that matters when you're triaging notifications:

* **Email** is for slow, durable communication: the magic link,
  invoices, occasional product announcements (only if you
  opted in at signup; it's a checkbox, never silent enrolment).
* **Cell number** is for fast, transactional alerts: your number going
  live during provisioning, account-level issues that need your eyes.
  We don't text you about every voicemail — that's what the app
  notifications are for.

If you'd rather not receive marketing email at all, you can opt out at
any time — every promotional message has an unsubscribe link, and the
opt-in is off by default.

## Related articles

<CardGroup cols={2}>
  <Card title="Notification preferences" icon="bell" href="/account/notification-preferences">
    The full map of which channel notifies you about which event.
  </Card>

  <Card title="Changing your number" icon="phone-arrow-up-right" href="/account/changing-your-number">
    When the Rivet line itself needs to change.
  </Card>
</CardGroup>
